A/B testing

https://developer.amazon.com/public/apis/manage/ab-testing/doc/a-b-testing-for-ios

http://culturemob.com/google-play-store-developer-features-ab-testing-update

http://www.cardinalpath.com/ab-testing-with-google-analytics-content-experiments/

https://support.google.com/analytics/answer/1745147?hl=en&topic=1745207#utm_source=gablog&utm_medium=blog&utm_content=content&utm_campaign=content_experiments_launch

https://developers.google.com/analytics/devguides/platform/experiments-overview

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